Memorial Day Weekend was an exciting one for Canal Coffee Co. as the company returned to Charlotte Motor Speedway as the primary sponsor for NASCAR Craftsman Truck Series driver Spencer Boyd during the North Carolina Education Lottery 200.
Canal Coffee Co. and Spencer Boyd Reunite
After partnering together in 2025, Canal Coffee Co. and Spencer Boyd teamed up once again for a weekend full of racing, fan engagement, and community pride during one of NASCAR’s biggest weekends of the year — Coca-Cola 600 weekend at Charlotte Motor Speedway.
Driving the No. 76 Canal Coffee Co. Chevrolet, Boyd battled through a caution-filled and weather-impacted race weekend to bring home a 25th-place finish after the race schedule was affected by rain delays throughout the weekend.
While weather created some unexpected changes to the schedule, the excitement surrounding the Canal Coffee Co. partnership never slowed down. Fans had the opportunity to see the Canal Coffee Co. truck on track once again while the company continued sharing its passion for fast service, community involvement, and memorable customer experiences both on and off the track.
New Summer Menu and Gastonia Opening
This year’s partnership also helped spotlight several exciting milestones for Canal Coffee Co., including upcoming summer menu launches, seasonal drink collaborations, and the opening of the company’s second Gastonia location located at 1957 Hoffman Road, officially opening June 6, 2026.
For Canal Coffee Co., NASCAR partnerships go beyond racing. The collaboration reflects the company’s commitment to community, energy, and bringing people together through shared experiences. As a drive-thru coffee company built around speed and hospitality, the connection to the fast-paced world of NASCAR continues to be a natural fit.
Supporting Military and First Responders
In honor of Memorial Day weekend and the NASCAR Salutes campaign, Canal Coffee Co. also proudly continued its ongoing commitment to supporting first responders and military personnel by offering a 10% discount to active and retired military members, firefighters, police officers, and EMS workers at all Canal Coffee Co. locations.
The weekend served as another exciting chapter in the growing partnership between Canal Coffee Co. and Spencer Boyd, with plenty of memorable moments both at the track and across social media.
What’s Next for Canal Coffee Co. and Spencer Boyd
Canal Coffee Co. would like to thank Spencer Boyd, the race team, NASCAR fans, and everyone who supported the partnership throughout race weekend. The company looks forward to continuing to grow its presence across the Carolinas while creating new experiences, partnerships, and opportunities to connect with local communities.
To learn more about Canal Coffee Co., visit our website or stop by one of our drive-thru locations across North Carolina and South Carolina.
