Coffee and racing are back together again. Canal Coffee Company is proud to return as the primary sponsor for NASCAR Craftsman Truck Series driver Spencer Boyd during Memorial Day Weekend at Charlotte Motor Speedway.
As a North Carolina-based, family-owned drive-thru coffee company, Canal Coffee Co. is excited to continue building its relationship with Boyd and NASCAR fans while celebrating another season of growth across the Carolinas.
Canal Coffee Co. and Spencer Boyd Team Up Again for 2026
After a successful partnership in 2025, Canal Coffee Co. is once again joining forces with Spencer Boyd for the NASCAR Craftsman Truck Series race, the North Carolina Education Lottery 200, taking place Friday, May 22, 2026, during the Coca-Cola 600 race weekend.
Last year’s partnership brought plenty of memorable moments, including the creation of the fan-favorite “Freedom Fuel” drink and appearances from Boyd at Canal Coffee Co. locations serving customers in the drive-thru.
“It is always an honor to have partners return year after year,” said Spencer Boyd. “We had a lot of fun last year creating content and getting to know the team over at Canal Coffee Co. We’ve got some really exciting things planned for this year and can’t wait for all the fans to see!”
This year, Boyd will help promote Canal Coffee Co.’s upcoming summer menu launch, featuring new seasonal flavors, collaborations, and refreshing drink blends designed for warmer weather.
Celebrating Growth Across North Carolina
The sponsorship comes during an exciting time of expansion for Canal Coffee Co., which now operates eight locations across North Carolina and South Carolina, with more on the way.
As part of that growth, Canal Coffee Co. is preparing to open its second Gastonia location at Hoffman Road on June 6, 2026. The new drive-thru coffee shop will continue the brand’s mission of delivering fast service, high-quality drinks, and a welcoming customer experience to local communities.
Known for specialty coffee, refreshers, teas, dirty sodas, hot breakfast, baked goods, and lunch offerings, Canal Coffee Co. has quickly become a favorite stop for customers looking for convenience without sacrificing quality.
Honoring Service Members During Memorial Day Weekend
In the spirit of Memorial Day and the NASCAR Salutes campaign, Canal Coffee Co. proudly continues its commitment to supporting those who serve local communities every day.
All Canal Coffee Co. locations offer a 10% discount to active and retired military personnel, firefighters, police officers, and EMS workers as a thank-you for their service and dedication.
At Canal Coffee Co., community support remains at the center of the brand. The company is dedicated to giving back locally and contributes a portion of sales to causes and organizations it believes in throughout the Carolinas.
Fuel Your Next Adventure with Canal Coffee Co.
Lydia Ward and Allison Sumpter from Canal Coffee Co. shared their excitement about returning to the track:
“We love NASCAR! All of our locations are drive-thru’s, so make your next pit stop at one of our eight locations — with more coming soon — and fuel your next adventure with Canal Coffee Co.!”
Fans can catch Spencer Boyd driving the Canal Coffee Co. race truck during the NASCAR Craftsman Truck Series North Carolina Education Lottery 200 on Friday, May 22, 2026, at 7:30 PM ET on FS1.
Whether you’re headed to the race track, the office, or your next road trip, Canal Coffee Co. is ready to keep you fueled along the way.
Visit Canal Coffee Co.
Canal Coffee Co. proudly serves communities across North Carolina and South Carolina with fast, friendly drive-thru service and handcrafted drinks.
To learn more, visit Canal Coffee Company Contact Page.
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Be sure to download the Canal Coffee Co. mobile app on the Apple App Store or Google Play to earn rewards, access exclusive offers, and stay updated on new store openings and menu launches.
